Dulce Salerno is based on the belief that fashion can be used as a good force to inspire our generation and create awareness for a better tomorrow. We believe that every day, the choices we make have an impact not only on our lives but on the rest of the world as well. One of the very first choices people make every single morning is: What should I wear today? And so we decided that we want to change the world by influencing this one particular choice and creating sustainable and socially responsible fashion that not only looks good, but does good.
This principle is at the core heart of our brand and is reflected in every step of our work cycle, starting from the design creation, to the manufacturing process, and way after the product sale.
Every Dulce piece is designed with a main goal in mind: planting seeds of thoughts for a better tomorrow. We work with passionate artists worldwide who use their talent to draw for a cause and create designs that carry a strong and positive message to inspire the younger generation, adding with each paintbrush a stroke of hope, love, compassion and gratitude.
Our artworks are then executed on organic sourced cotton and bamboo threads that make seamless fabrics for Dulce Salerno. We use only products that are of good quality, eco-friendly, not made by child labor or forced labor in unhealthy and unsafe working conditions. The manufacturing is done under Italian design direction in both Italy and UK, following global organic textile standards as well as fair wear foundation principles, resulting in apparels that comply with the global recycling standards and the low reducing Carbon trust foundations.
The seeds of change are further communicated with real bamboo seeds inserted in each of our t-shirts’ eco-friendly tags to ensure that our products can trace to an ethical and sustainable path back to their origins. One to two of the seeds will grow to become a bamboo tree, and this by its turn will give back to the ecosystem.
Our final products (t-shirts, belts and caps) carry with them powerful messages and inspiring stories that raise awareness for the multiple causes we support. Our collection is sold online and is accessible to all customers worldwide. This is where you step in.
We make the product, you make the difference. When you purchase a Dulce product, you are directly contributing to the causes we support as 100% of our profit is donated to charity. When you purchase our products, you are directly participating in our quest to end world hunger, provide medical facilities to those in need, beat the water crisis, and cure children from cancer.
Your contribution doesn’t stop here. When you wear a Dulce product, you are helping spread our message of love and raise awareness for our causes. More importantly, you are making a choice every day to make this world a better place to live in.
Posted by Dulce Salerno