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The Beauty of Having a Dulce Heart

If you want to change the world, it always starts with a ‘Dulce Heart’. But what does that really mean? Inspired by little Dulce and the goodness her name is spreading to the world, having a ‘Dulce Heart’ is much more than an expression we like to throw around, it’s a way of life and a calling for all of us to follow this little girl’s lead for a chance at a more fair and equal world. Simply, having a ‘Dulce Heart’ means:

  • Caring for the things that happen outside our comfort zone and in different parts of the world.
  • Not just dreaming of a better world, but taking a step each day to make this world better.
  • Caring about the planet and the environment and doing our best not to harm it.
  • Reaching out a helping hand to the ones in need and giving back to humankind.
  • Being kind to animals, respecting the wildlife and refusing any products that cost the lives of animals.
  • Giving hope to children who don’t have much to hope for.
  • Standing up for the causes we believe in and letting our voices be heard.
  • Finding a deeper connection with nature.
  • Showing kindness and compassion, and letting love lead the way.
  • Dressing ethically and caring about who made our clothes.
  • Making purchases with a purpose and opting for sustainable and fair trade products.
  • Empowering women, local farmers, artists, craftsmanship, local and sustainable businesses through the products that we choose.
  • Fighting against child labor and forced labor.
  • Not turning the blind eye or looking the other way.
  • Standing up for equal rights for all.
  • Understanding how our actions impact the world, knowing that we are able to make a difference and leaving a positive social impact wherever we go.
  • Being thankful and being content with what we have.
  • Volunteering, donating and raising awareness.
  • Creating good and sustainable daily habits.
  • Being a voice for those who can’t be heard.
  • Saving water and preserving our oceans.
  • Helping more people gain access to medical facilities, safe water and food supplies.
  • Setting an example for others to follow and inspiring others to join the revolution.
  • Not settling for an average world, fighting for change and being the change we want to see in the world.

So have a Dulce heart, spread love wherever you go and join the revolution to make this world better and fairer.

charitable fashion brand lebanon

The Lebanese Red Cross: Supporting Our Heroes

What makes a hero? In a world where superhero movies dominate the movie scene and where children idolize fictional superhero characters with fictional superpowers, the true meaning of a hero is often forgotten.

True heroes are often the ones that are unspoken of, the ones who don’t seek recognition, the ones who everyday give to the world and do little acts of kindness and bravery to make this world a little better. Their “superpowers” come from their good heart, and their strength comes from their strong mind.

In Lebanon, there are many national heroes that we do not give enough credit to. Among those heroes are the Lebanese Red Cross. Dedicated and thoroughly trained individuals and volunteers whose everyday mission is to save lives and assist in emergencies.

The Lebanese Red Cross needs no introduction. Since its establishment in 1945, it has been disseminating peace, serving the Lebanese society and alleviating human suffering with neutrality and without any racial, sexual, social, religious or political distinction. Its emergency services span out to all areas in the country, because with the Lebanese Red Cross, every life is worth saving.

At Dulce Salerno, we believe in empowering our heroes and recognizing the positive impact they have on our world. We are proud supporters of the Lebanese Red Cross and their causes, and we believe that we can all contribute to help them do what they do best: saving lives. For that reason, Dulce Salerno is partnering up with the Lebanese Red Cross and whenever you purchase a Dulce Salerno item, you are directly contributing to this cause since a portion of Dulce Salerno’s profits (100% of which is equally and fully divided among all charities supported by Dulce Salerno) will go out to the Lebanese Red Cross.

If you believe in our cause, there are many ways that you can contribute to the Lebanese Red Cross, whether by volunteering, donating, attending fundraising events, etc… You can find out more about how you can help by visiting the Lebanese Red Cross website http://www.redcross.org.lb/. You can directly donate to the Lebanese Red Cross through the following link: http://goo.gl/Fv1rKg

In addition, the following Dulce Salerno t-shirts (available in different styles) are designed specifically for the Lebanese Red Cross and 100% of the profits generated by the sale of these specific items will go fully to the Lebanese Red Cross.

Have a Dulce heart and help us give back to our everyday heroes.

Dulce Salerno "Volunteers" Tee designed especially for the Lebanese Red Cross

Dulce Salerno “Volunteers” Tee designed especially for the Lebanese Red Cross

Posted by Dulce Salerno

Children’s Cancer Center of Lebanon: A world of Hope for our Children

Imagine a world where hope rules over fear. A world where the health and wellbeing of children is a priority. A world where children are treated equally regardless of their gender, race, religion and without any discrimination. Imagine a world where hospitals do not shut their doors on the poor and where children do not die just because their parents can’t afford their medical bills. Imagine a world filled with kindness, compassion and love, and where people lend a helping hand to help the children in need. A world where smiles can be drawn among struggles and difficult times. A world where terminally ill diseases do not terminate a child’s hope of recovery or chances for a better life or future. Such a world does exist.

At the Children’s Cancer Center of Lebanon, children from different backgrounds, different regions and different religions all share one thing in common: Hope.

Inaugurated in 2002, the Children’s Cancer Center of Lebanon (CCCL), which is affiliated to St. Jude’s Children’s Research Hospital (SJCRH) in Memphis, Tennessee, and works in close coordination with the American University of Beirut Medical Center (AUBMC), has treated over 1000 children with cancer and has provided over 4000 consultations. CCCL’s doors are open to all children diagnosed with cancer, regardless of their race, gender, ethnicity, religion or nationality, giving an equal chance to all children to fight their battle against cancer. In addition, parents don’t have to worry about not being able to afford treatment as all children at CCCL are treated at no cost to their parents, providing equal chances to the rich and poor.

With a passionate and professional team committed to its mission of hope and healthy future for the dear children, CCCL has an average cure rate of 80% among its patients.This incredible cure rate is a step closer in realizing Danny Thomas’ dream (founder of St. Jude’s Children’s Research Hospital in Memphis) that no child should die in the dawn of life.

We can all take part in that dream too.

Being a non-profit organization that covers all costs related to the treatment of their patients within the center, CCCL depends only on donations to be able to carry out its mission. It depends on passionate volunteers who want to make a difference in these children’s lives. It depends on the compassion and generosity of good people who believe in helping others whenever they can. It depends on humanity. It depends on US. On ME. On YOU.

No child deserves to suffer. We cannot prevent cancer from striking our children, but we can help them fight this battle, we can help give them hope, and we can help make this difficult journey a little easier for them.

There are many ways that we can help the Children’s Cancer Center of Lebanon maintain this world of hope, love, equality and above all health for our children. Visit CCCL’s website to find out how you can make a difference: http://goo.gl/xBggK3 and follow their social media channels (Facebook, Twitter and Instagram) handle @CCCLebanon. You can also directly donate to the Children’s Cancer Center of Lebanon through the following link: http://goo.gl/2qTTQO

At Dulce Salerno, we care about our children and we are proud supporters of CCCL and its mission. For that reason, whenever you purchase a Dulce Salerno item, you are directly making a difference in a child’s life and contributing to their fight against cancer, as a portion of Dulce Salerno’s profits (100% of which is equally and fully divided among all charities supported by Dulce Salerno) will go out to CCCL. In addition, the following Dulce Salerno t-shirts (available in different styles) are designed specifically for CCCL and 100% of the profits generated by the sale of these specific items will go fully to CCCL.

Dulce Salerno “Hero” Tee designed especially for CCCL

To the health and future of all children, with love.

Posted by Dulce Salerno

A Special Visit to Birds’ Nest

“If we are ever to have real peace in this world, we shall have to begin with the children.”

Mahatma Ghandi

Good habits start at a young age

The best way to create a good habit is to plant a seed at a very young age. Some children are born into privileged and healthy homes, while other children are born into more difficult circumstances. It is important to teach our children from a young age to be thankful for what they have; it is important for them to know that not all children have it easy; and it is important to teach them to have compassion and to help those in need whenever possible. When positive habits are installed early on, they stay with us for a lifetime.

The Welcome

The Welcome

A special visit

On a sunny Saturday afternoon, Dulce Salerno along with her two older brothers (aged 5 and 3) and her mother headed to the old city of Jbeil (Byblos) to spend a day with the children of Birds’ Nest, an orphanage and school for Armenian children. The purpose of the trip was to visit the children and the school, play and spend time with them and draw a smile on their face. But it was also an important lesson for the children: to interact and play with children from different backgrounds and share their toys with them, and to practice the habit of reaching out a hand to the less fortunate early on in their childhood.

During our visit, we were happy to see that the children at Birds’ Nest are well taken care of. They are sweet, disciplined, smart and social children, and they love to interact with new people. They showed us much affection by running to greet us, smiling and laughing with us, and hugging us goodbye as we were leaving. When you don’t have much in this world, it takes very little to make you smile. And when you don’t have a family of your own, a little love and affection is all you need.

Fun with the kids

Fun with the kids

About Birds’ Nest

Birds’ Nest was founded in 1926 by a Danish missionary, Miss Maria Jacobson who dedicated her life to the Armenian orphans until her death in 1960. Since then, Birds’ Nest is under the jurisdiction and protection of the Catholicosate of Cilicia whose catholicois extend their fatherly blessing and love to the Armenian orphans. Birds’ Nest is Authorized by the Ministry of Education of the Lebanese Government.

Birds’ Nest provides a home for orphaned children and children from families with social problems such as drug addiction, alcoholism, child abuse, mental disorders. It ensures their education, helps in their social and psychological rehabilitation and contributes to their well-being and health development. Birds’ Nest also puts a special emphasis on extra-curricular cultural and sportive activities. The number of student varies between 130-160 depending on the annual budget balanced by generous donors. The children grow in a loving and caring atmosphere and after their graduation, they become a good asset to both the Armenian nation and humanity.

How you can help

There are many ways that you can contribute to the children of Birds’ Nest. For one, you can visit the school to spend time some quality time with the children and bring a smile to their day. You can donate clothes and toys, and you can donate money. For more information, please contact them on +961-9-540867.

Posted by Dulce Salerno