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Eluxe Magazine Recognizes Dulce Salerno as a Key Player in Gender Equality

When we first launched our clothing brand, we wanted Dulce Salerno to be an inspiration for the new generation to change the world for the better. Through positive messages, call to actions and empowering designs, we wanted to build a community of change-makers who are aware of how their actions impact the planet and how simple acts of kindness can make a huge difference. In fact, every piece of Dulce clothing carries with it that goal and contributes to various causes such as living ethically and sustainably, giving back, preserving the environment, fighting cancer, saving water, ending poverty, providing equal opportunities, reducing waste, inspiring change, ensuring fair wages, protecting animals, empowering women, supporting artists and craftsmanship, all while providing high quality clothing.

Recently, Eluxe Magazine has highlighted another important cause that Dulce Salerno advocates for: Gender equality in the fashion industry. With a wide collection of unisex caps, Tees and belts, we are not restricting any specific color, cut or design to boys or girls. If you like it, then it’s yours regardless of who you may be. But most importantly, the messages that we are sending through our fashion items to young girls are the same that we are sending to young boys: you CAN make a difference, you CAN help a child fight cancer, you CAN give someone the gift of water, you CAN help end poverty, you CAN save our planet, you CAN be a superhero and you ARE enough. It doesn’t matter if you are a girl or a boy, it’s still on YOU to change this world for the better.

A big thank you to Eluxe Magazine for shedding light on this important issue and for featuring all those amazing ethical brands that celebrate genderless fashion as well. And do make sure to check out the article here!

The Beauty of Having a Dulce Heart

If you want to change the world, it always starts with a ‘Dulce Heart’. But what does that really mean? Inspired by little Dulce and the goodness her name is spreading to the world, having a ‘Dulce Heart’ is much more than an expression we like to throw around, it’s a way of life and a calling for all of us to follow this little girl’s lead for a chance at a more fair and equal world. Simply, having a ‘Dulce Heart’ means:

  • Caring for the things that happen outside our comfort zone and in different parts of the world.
  • Not just dreaming of a better world, but taking a step each day to make this world better.
  • Caring about the planet and the environment and doing our best not to harm it.
  • Reaching out a helping hand to the ones in need and giving back to humankind.
  • Being kind to animals, respecting the wildlife and refusing any products that cost the lives of animals.
  • Giving hope to children who don’t have much to hope for.
  • Standing up for the causes we believe in and letting our voices be heard.
  • Finding a deeper connection with nature.
  • Showing kindness and compassion, and letting love lead the way.
  • Dressing ethically and caring about who made our clothes.
  • Making purchases with a purpose and opting for sustainable and fair trade products.
  • Empowering women, local farmers, artists, craftsmanship, local and sustainable businesses through the products that we choose.
  • Fighting against child labor and forced labor.
  • Not turning the blind eye or looking the other way.
  • Standing up for equal rights for all.
  • Understanding how our actions impact the world, knowing that we are able to make a difference and leaving a positive social impact wherever we go.
  • Being thankful and being content with what we have.
  • Volunteering, donating and raising awareness.
  • Creating good and sustainable daily habits.
  • Being a voice for those who can’t be heard.
  • Saving water and preserving our oceans.
  • Helping more people gain access to medical facilities, safe water and food supplies.
  • Setting an example for others to follow and inspiring others to join the revolution.
  • Not settling for an average world, fighting for change and being the change we want to see in the world.

So have a Dulce heart, spread love wherever you go and join the revolution to make this world better and fairer.

The day Ethical Fashion conquers the world

We are always saying that one day ‘ethical fashion’ will be just known as ‘fashion’ and ‘fast fashion’ will no longer exist. With the slow fashion movement slowly gaining momentum over the fast fashion world and customers demanding transparency, we can now not only dream of the win, but be sure of it. The day will come and on that special day we shall see the changes we have been fighting for all our lives. Here is a glimpse of what will happen the day ethical fashion finally conquers the world.

  • Animals will no longer live in fear of being murdered for their fur.
  • Local businesses will do a happy dance.
  • You can finally wear Tees with Woman Power quotes without feeling guilty that an enslaved woman made it.
  • Your lungs will breathe cleaner air as the second most polluting industry will no longer exist.
  • Cotton can finally stop drinking all that water and share it with the rest of the world instead.
  • Activists will have to search for a new purpose as slavery will be a thing of the past and everyone will live in fairness and equality.
  • You might find yourself arrested by the Fashion Police if you get caught wearing fast fashion.
  • Children can go back to being troublemakers instead of spending their time working in factories.
  • Your bank account will stay fuller as you’ll have less impulses to buy cheap products that you don’t need.
  • Landfills will get less crowded with low quality clothing that are thrown out after a few wears.
  • Plastic will fear extinction as more natural, organic and sustainable materials will have replaced polyester.
  • The only place you’ll find fast fashion will be in big libraries, in the “horror” and “sci-fi” section.

Love Animals? Then Quit Fast Fashion

If animals could speak, they would probably say something like “please don’t wear that.” And it’s not because they are activists and want to save the environment or protect human rights, but because they want to save themselves too.

We may not realize it, but our beauty and fashion choices directly affect, harm and endanger animals. In recent years, we’ve all grown more conscious about the dark side of fast fashion and probably heard about its negative effect on the environment and the poor working conditions of the people who make these clothes (if you haven’t yet, we strongly suggest you read more about this issue here). Yet, not enough light has been shed on the animals that suffer at the expense of our fashion habits.

So for all you animal lovers out there, here’s an insight on what fast fashion and beauty does to animals and what you can do to avoid it.

 

Leather, fur and animal skin:

We’ll start with the obvious one that most people already know about but too often ignore. Leather, exotic fur and animal skin fashion products such as shoes, bags, coats and jackets are often associated with superior quality, luxury and an expensive price tag. But as high as we might’ve paid for that ‘luxurious’ item, it’s worth remembering that an animal has had to pay an even higher price for it. In the name of fashion, these animals have to go through forced farming, food deprivation, mistreatment, painful killing methods, and sometimes even being skinned alive. And you probably wouldn’t wish that to even your worst enemy.

What you can do: Buy sustainable leather or vegan leather (mushroom leather and pineapple leather are really making headlines now), opt for faux-fur instead of real fur (although we’re not really enthusiastic about this given that faux-fur is rarely environmentally friendly), or buy recycled, upcycled or secondhand products.

 

Wool:

This one is a little less obvious especially since wool is usually praised for being a sustainable material. And while it is true that this material can be eco-friendly, it is not always produced in the most ethical manner. Sheep are usually sheared once a year for the purpose of using their wool and this process can be quite painful for them. In Australia, where most of the wool comes from, it is common practice to use a painful and inhumane technique called “mulesing” to try to avoid “flystrike” (a common problem in the Australian climate during the hot months where flies attack sheep). “Mulesing” involves cutting flesh from the sheep’s backside and is often carried out without any painkillers.

What you can do: learn more about which type of wool each brands use and opt for brands that use non-mulesed wool.

 

Cosmetics:

Animal cruelty doesn’t just exist in the clothing industry but also in the cosmetics industry. A lot of times, those beauty products that you are putting on your face have first been tried and tested on animals first in the most cruel imaginable settings. So do you really want to wear animal blood on your face?

What you can do: There are a lot of cosmetics brands that do not test their products on animals and sell cruelty-free makeup. Choose to support these brands instead and refuse to buy beauty products from brands that sell animal-tested products.

 

Micro-fibers:

Fashion is the second most polluting industry in the world. And the pollution cycle doesn’t just end after the clothing items have been manufactured and shipped, but carries on every time the item is being washed. When we put our clothes in the washing machine, synthetic microfibers are released while the items are being washed and this debris later ends up in our sea. This directly affects the fish and marine life who end up swallowing those microfibers and therefore disrupting their food chain. The lower the quality of the materials, the more microfibers it shreds while being washed.

What you can do: Skip cheap materials that release more microfibers and instead choose natural and organic material and higher quality products. And this might seem a little odd to you, but wash your clothes less often and only when necessary (denim products for example don’t need to be washed that often).

 

Cotton Pesticides and Textile Dyes:

Synthetic microfibers aren’t the only fashion related pollutants that end up in the water and disrupt the sea life. Pesticides from cotton farming and the dyes used from textile processing also find a way into our rivers and as a result pollute our waters and the entire food chains, causing large amounts of fish to die every year.

What you can do: Buy organic cotton, eco-friendly products and sustainable materials such as bamboo that do not pollute the environment and water.

 

As you can see, fashion really isn’t just about you. It’s not just about what you wear, how great you look, how good it makes you feel or how unique your style is. More than often, there are other living beings involved and some of them don’t have a voice of their own to speak up. So don’t let fashion be something shallow that revolves only around your outer beauty and what’s in fashion this season. Let it instead be a choice that reflects your inner beauty and that considers and protects our little furry friends. As we like to say: be kind to animals, they’re the only friends who’ll never share your secrets.

Posted by Dulce Salerno

“Fast” and “Slow” fashion: A brief understanding of each trend and how they impact our world

Nowadays, the mainstream fashion industry counts on mass production in which fashion clothes are designed and created in a matter of weeks. The latest fashion trends are sold by retailers at low prices, which causes the public to buy more than they need. Furthermore, this industry comes at a hidden cost, which includes our environment and labor workers. These are human lives we are talking about, and this is the world that we will leave for the future generations to come. Mainstream fashion is also called “Fast Fashion”, and disturbs our world in numerous ways, which include: the deterioration of fossil fuels and fresh water reservoirs being eliminated for cotton crop farming, entering pesticides into our nature, and putting our ecosystems in risk of destruction. In summary, “Fast Fashion” is correlated with negative effects on our ecological and social environment. I’m sure you’ve heard of the quote that say’s “Today’s Treasures, Tomorrow’s Trash”, as it perfectly fits the end consumer of the fast fashion industry. Disposability plays a key role here, laterally with speed and style. Edith, a thirty-five-year-old HONG KONG consultant, said: These companies [referring to H&M] use designers like Stella McCartney to create limited, one-time collections, which get usually sold out the next day. An effective strategy indeed, which also means that consumers are buying more clothes more frequently due to affordable prices. However, that also means that they’re unfortunately disposable. You may keep an item after ten washes, but the item’s shine will surely fade away literally or will no longer be popular the next day in the fashion world.

The business model of Fast Fashion entails that large retailers reduce large volume of seasonal fashion production and avoid inventory that can’t be sold, also called “unsalable inventory” (Silver-Stein and Fisk, 2008). The business model is based on a “quick response” design, to produce, and distribute on demand. The products then end up being in the market as being “fashionable and affordable” (Caro And Albeinz,2014), which increases demand and turnover of the merchandise. There are four factors in this model that result in profitability in this industry: logistics, technology, flexible value chain, and emerging markets. The more the traditional companies are being aware of increased revenues due to the fast fashion Model, the more they are prone to adopt fast fashion elements and integrate them into their own industry.

I’m sure many of you are wondering what slow Fashion is and how it differs from fast Fashion. Slow fashion embodies everything that is “ethical” or “eco” in one integrated movement. Let’s call it a fashion revolution since it demands that the production of garments is done in an eco-friendly way, gives proper value to the product, and be more environment conscience. The beauty of slow Fashion is that the producers are all interconnected, therefore, they all support each other in the social and environmental system. By switching to slow Fashion, we allow our earth to better rejuvenate and allow its heart to beat peacefully and in a healthy rhythm. Earth has hosted and nurtured us, the least we could do in return is to not damage it for our own greed and desires. Earth aside for now, what about us? What about those poor children being forced into minimum wage labor so they could have the privilege of living? Slow Fashion takes part of campaigns to ensure that workers are treated fairly and ethically. Brands that partook in such campaigns include “Dulce Salerno”, “People Tree”, “Everlane”, “Nisolo”, and many more. Ethical brands tell you the exact process of the cycle of how you can make a difference when you purchase an item. There is a story behind every garment and you are free to take part in the design process if needed. “It’s about the consumer becoming aware of the whole process–from design through production through use and through the potential to reuse,” Hazel Clark, research chair of fashion at Parsons said. The business model of slow fashion differs substantially from the fast fashion model, and emerged in reaction to it. The model’s values are hardly seen in large economy of scale companies, it “saves firms that promote localism and equity, and maximizes the product’s lifespan and environmental sustainability” (Jung and Byoungho, 2014). Recently, many slow fashion companies are using online platforms to do business, which facilitated the process for consumers and making the concept more popular. According to Nielson, a large research firm, sustainable fashion consumers are growing globally in enormous numbers,

You know what is even better? ALL profits go to charity! And yes, you read that correctly, 100%. The whole idea is that you are buying an item for yourself and in return giving back to the world. Sounds too good to be true, right? The price of items in slow Fashion is often higher, that is because they are using delicate materials such as organic cotton or bamboo which cost more to make, and labor wages are at an ethical level. However, there is more to Slow Fashion than the materials, “slow fashion encompasses sustainable fashion, but it takes a broader view than just supporting organic T-Shirts,” said Elizabeth Cline, author of Overdressed: The Shockingly High Cost of Cheap Fashion. Furthermore, it is important to note that slow fashion does not only focus on the quality of the product, but rather on the consumer’s quality of life, concepts related to the “slow food movement” (Fletcher, 2014).

Let us be real with each other, till when should we continue with taking the “easy way out”? Join us in our cause and let us heal this world person to person, hand by hand. It all starts with you.

Posted by Dulce Salerno

Dulce Salerno: 2017 Good Brand Award from Sublime Magazine

It’s award season and we’re not talking about the Oscars or the Grammy’s!

Being a brand that always strives to be ethical, eco-friendly and to use fashion as a force for good, we couldn’t be happier and proud to receive the 2017 Good Brand Award from Sublime Magazine.

The Good Brand award is an endorsement award that has been given by Sublime Magazine since 2007 to businesses whose products and services are both manufactured and delivered in an environmentally and socially friendly manner. The award itself is an indication to customers that the brand is ethical and can be trusted.

At Dulce Salerno, we pride ourselves with our commitment towards a sustainable cycle right from the moment the idea/design is conceived, all the way to the manufacturing process and long after the product is purchased. Whether you are buying one of our t-shirts, belts or caps, you can rest assured that every piece has been carefully crafted with utmost love and care towards both humanity and the environment, and that your purchase has improved the quality of someone else’s life.

Sublime Award

Dulce Salerno Tee

From Dulce, a big thank you to Sublime Magazine for the love and recognition, and to all other like-minded brands who are on the same ethical journey as Dulce to making this world better.

Posted by Dulce Salerno

Bamboo: The Secret Behind Dulce Salerno’s Eco-Friendly Fashion Brand

At Dulce Salerno, we put extreme care into the making of all our products from our wide variety of organic t-shirts, to our handmade belts and recycled caps. We design and produce each product meticulously to meet our customers’ needs, cater to their taste and satisfy their needs while always keeping in mind our core values: Fair trade and Ecofriendly production. To achieve this, we place great importance on the material we use in our manufacturing process, such as organic and recycled cotton. But our main secret is bamboo.

Why Bamboo Clothing?

You only need to try bamboo clothing once to know why it is so fabulous. Its luxurious feel, incredible softness, gentle touch and the great comfort that comes with it has put bamboo at the spotlight in the fashion industry. Customers also love bamboo for its hypoallergenic, antibacterial and UV protective features, its easy price – compared with silk as cashmere – and not to mention its ecofriendly cachet.

More importantly, Bamboo Clothing is touted as a super-sustainable fabric and is proclaimed as the world’s most renewable material: it is naturally pest-resistant, grows incredibly fast and can actually help rebuild eroded soil. On top of that, it is 100% natural and biodegradable.

All this being said, whenever you purchase a Dulce Salerno product, you are not only getting an Italian design or a UK based brand, but you are also guaranteeing a better environment for generations to come.

Posted by Dulce Salerno

Dulce Salerno: An Ethical Brand with a Deeper Purpose

If you’re familiar with the Dulce Salerno brand, you probably already know what we do and why we do it. We’re all about ethical fashion, fair trade, supporting the causes we believe in and raising funds for charities. But there is even more to our brand than meets the eye. Dulce Salerno is a symbol of Peace and Hope, and we don’t want to just sell t-shirts and donate to charities. We want to do so much more:

  • We want to inspire and empower the new generation.
  • We want to spread love and kindness.
  • We want you to know that you do hold the power to change and to positively influence the world every day with small daily acts.
  • We want to draw smiles on children’s faces.
  • We want to give a helping hand to those in need and make somebody’s difficult journey a little easier.
  • We want to use art and fashion as a force for good to tell inspiring stories and raise awareness for the causes we support and believe in.
  • We want you to create good habits early on in your children’s lives.
  • We want to take part in a fashion revolution that will hit the world by storm and create a chain of positive actions.
  • We want you to start thinking about who made your clothes.
  • We want to create a conscious community of shoppers.
  • We want to make “doing good” in fashion and “giving back” the new trend.
  • We want you to be kind to our planet, connect with nature and think about the impact your actions have on our environment.
  • We want to build a new generation of change-makers that doesn’t just go with the flow, but stops and thinks, feels, analyzes, questions, refuses, acts and casts a vote.
  • We want to empower artists and craftsmanship, and create beautiful pieces without harming the environment.
  • We want to leave the planet in a better condition for our children.
  • We want to make today better than yesterday and tomorrow better than today.
  • We want you not to lose hope.
  • We want to see a world where injustice, poverty, hunger, child labor and modern slavery no longer exist. A world where all children have access to safe water, education and health care facilities.
  • We want to feel pride in what we do and to know that we stood up for what we believe in.
  • We want to do our part in making this world a better place to live in and we want you to join us.

 

With Love,

Dulce.

fashion for ending hunger

The Dulce Salerno Cycle: Sustainability every step of the way

Dulce Salerno is based on the belief that fashion can be used as a good force to inspire our generation and create awareness for a better tomorrow. We believe that every day, the choices we make have an impact not only on our lives but on the rest of the world as well. One of the very first choices people make every single morning is: What should I wear today? And so we decided that we want to change the world by influencing this one particular choice and creating sustainable and socially responsible fashion that not only looks good, but does good.

This principle is at the core heart of our brand and is reflected in every step of our work cycle, starting from the design creation, to the manufacturing process, and way after the product sale.

Every Dulce piece is designed with a main goal in mind: planting seeds of thoughts for a better tomorrow. We work with passionate artists worldwide who use their talent to draw for a cause and create designs that carry a strong and positive message to inspire the younger generation, adding with each paintbrush a stroke of hope, love, compassion and gratitude.

Our artworks are then executed on organic sourced cotton and bamboo threads that make seamless fabrics for Dulce Salerno. We use only products that are of good quality, eco-friendly, not made by child labor or forced labor in unhealthy and unsafe working conditions. The manufacturing is done under Italian design direction in both Italy and UK, following global organic textile standards as well as fair wear foundation principles, resulting in apparels that comply with the global recycling standards and the low reducing Carbon trust foundations.

The seeds of change are further communicated with real bamboo seeds inserted in each of our t-shirts’ eco-friendly tags to ensure that our products can trace to an ethical and sustainable path back to their origins. One to two of the seeds will grow to become a bamboo tree, and this by its turn will give back to the ecosystem.

Our final products (t-shirts, belts and caps) carry with them powerful messages and inspiring stories that raise awareness for the multiple causes we support. Our collection is sold online and is accessible to all customers worldwide. This is where you step in.

We make the product, you make the difference. When you purchase a Dulce product, you are directly contributing to the causes we support as 100% of our profit is donated to charity. When you purchase our products, you are directly participating in our quest to end world hunger, provide medical facilities to those in need, beat the water crisis, and cure children from cancer.

Your contribution doesn’t stop here. When you wear a Dulce product, you are helping spread our message of love and raise awareness for our causes. More importantly, you are making a choice every day to make this world a better place to live in.

Inside-Blog-Picture

Have a Dulce heart, dress for a cause and help us change the world for the better!

Posted by Dulce Salerno