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fashion for ending hunger

The Dulce Salerno Cycle: Sustainability every step of the way

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Dulce Salerno is based on the belief that fashion can be used as a good force to inspire our generation and create awareness for a better tomorrow. We believe that every day, the choices we make have an impact not only on our lives but on the rest of the world as well. One of the very first choices people make every single morning is: What should I wear today? And so we decided that we want to change the world by influencing this one particular choice and creating sustainable and socially responsible fashion that not only looks good, but does good.

This principle is at the core heart of our brand and is reflected in every step of our work cycle, starting from the design creation, to the manufacturing process, and way after the product sale.

Every Dulce piece is designed with a main goal in mind: planting seeds of thoughts for a better tomorrow. We work with passionate artists worldwide who use their talent to draw for a cause and create designs that carry a strong and positive message to inspire the younger generation, adding with each paintbrush a stroke of hope, love, compassion and gratitude.

Our artworks are then executed on organic sourced cotton and bamboo threads that make seamless fabrics for Dulce Salerno. We use only products that are of good quality, eco-friendly, not made by child labor or forced labor in unhealthy and unsafe working conditions. The manufacturing is done under Italian design direction in both Italy and UK, following global organic textile standards as well as fair wear foundation principles, resulting in apparels that comply with the global recycling standards and the low reducing Carbon trust foundations.

The seeds of change are further communicated with real bamboo seeds inserted in each of our t-shirts’ eco-friendly tags to ensure that our products can trace to an ethical and sustainable path back to their origins. One to two of the seeds will grow to become a bamboo tree, and this by its turn will give back to the ecosystem.

Our final products (t-shirts, belts and caps) carry with them powerful messages and inspiring stories that raise awareness for the multiple causes we support. Our collection is sold online and is accessible to all customers worldwide. This is where you step in.

We make the product, you make the difference. When you purchase a Dulce product, you are directly contributing to the causes we support as 100% of our profit is donated to charity. When you purchase our products, you are directly participating in our quest to end world hunger, provide medical facilities to those in need, beat the water crisis, and cure children from cancer.

Your contribution doesn’t stop here. When you wear a Dulce product, you are helping spread our message of love and raise awareness for our causes. More importantly, you are making a choice every day to make this world a better place to live in.

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Have a Dulce heart, dress for a cause and help us change the world for the better!

Posted by Dulce Salerno

charitable fashion brand lebanon

The Lebanese Red Cross: Supporting Our Heroes

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What makes a hero? In a world where superhero movies dominate the movie scene and where children idolize fictional superhero characters with fictional superpowers, the true meaning of a hero is often forgotten.

True heroes are often the ones that are unspoken of, the ones who don’t seek recognition, the ones who everyday give to the world and do little acts of kindness and bravery to make this world a little better. Their “superpowers” come from their good heart, and their strength comes from their strong mind.

In Lebanon, there are many national heroes that we do not give enough credit to. Among those heroes are the Lebanese Red Cross. Dedicated and thoroughly trained individuals and volunteers whose everyday mission is to save lives and assist in emergencies.

The Lebanese Red Cross needs no introduction. Since its establishment in 1945, it has been disseminating peace, serving the Lebanese society and alleviating human suffering with neutrality and without any racial, sexual, social, religious or political distinction. Its emergency services span out to all areas in the country, because with the Lebanese Red Cross, every life is worth saving.

At Dulce Salerno, we believe in empowering our heroes and recognizing the positive impact they have on our world. We are proud supporters of the Lebanese Red Cross and their causes, and we believe that we can all contribute to help them do what they do best: saving lives. For that reason, Dulce Salerno is partnering up with the Lebanese Red Cross and whenever you purchase a Dulce Salerno item, you are directly contributing to this cause since a portion of Dulce Salerno’s profits (100% of which is equally and fully divided among all charities supported by Dulce Salerno) will go out to the Lebanese Red Cross.

If you believe in our cause, there are many ways that you can contribute to the Lebanese Red Cross, whether by volunteering, donating, attending fundraising events, etc… You can find out more about how you can help by visiting the Lebanese Red Cross website http://www.redcross.org.lb/. You can directly donate to the Lebanese Red Cross through the following link: http://goo.gl/Fv1rKg

In addition, the following Dulce Salerno t-shirts (available in different styles) are designed specifically for the Lebanese Red Cross and 100% of the profits generated by the sale of these specific items will go fully to the Lebanese Red Cross.

Have a Dulce heart and help us give back to our everyday heroes.

Dulce Salerno "Volunteers" Tee designed especially for the Lebanese Red Cross

Dulce Salerno “Volunteers” Tee designed especially for the Lebanese Red Cross

Posted by Dulce Salerno