“Fast” and “Slow” fashion: A brief understanding of each trend and how they impact our world

Nowadays, the mainstream fashion industry counts on mass production in which fashion clothes are designed and created in a matter of weeks. The latest fashion trends are sold by retailers at low prices, which causes the public to buy more than they need. Furthermore, this industry comes at a hidden cost, which includes our environment and labor workers. These are human lives we are talking about, and this is the world that we will leave for the future generations to come. Mainstream fashion is also called “Fast Fashion”, and disturbs our world in numerous ways, which include: the deterioration of fossil fuels and fresh water reservoirs being eliminated for cotton crop farming, entering pesticides into our nature, and putting our ecosystems in risk of destruction. In summary, “Fast Fashion” is correlated with negative effects on our ecological and social environment. I’m sure you’ve heard of the quote that say’s “Today’s Treasures, Tomorrow’s Trash”, as it perfectly fits the end consumer of the fast fashion industry. Disposability plays a key role here, laterally with speed and style. Edith, a thirty-five-year-old HONG KONG consultant, said: These companies [referring to H&M] use designers like Stella McCartney to create limited, one-time collections, which get usually sold out the next day. An effective strategy indeed, which also means that consumers are buying more clothes more frequently due to affordable prices. However, that also means that they’re unfortunately disposable. You may keep an item after ten washes, but the item’s shine will surely fade away literally or will no longer be popular the next day in the fashion world.

The business model of Fast Fashion entails that large retailers reduce large volume of seasonal fashion production and avoid inventory that can’t be sold, also called “unsalable inventory” (Silver-Stein and Fisk, 2008). The business model is based on a “quick response” design, to produce, and distribute on demand. The products then end up being in the market as being “fashionable and affordable” (Caro And Albeinz,2014), which increases demand and turnover of the merchandise. There are four factors in this model that result in profitability in this industry: logistics, technology, flexible value chain, and emerging markets. The more the traditional companies are being aware of increased revenues due to the fast fashion Model, the more they are prone to adopt fast fashion elements and integrate them into their own industry.

I’m sure many of you are wondering what slow Fashion is and how it differs from fast Fashion. Slow fashion embodies everything that is “ethical” or “eco” in one integrated movement. Let’s call it a fashion revolution since it demands that the production of garments is done in an eco-friendly way, gives proper value to the product, and be more environment conscience. The beauty of slow Fashion is that the producers are all interconnected, therefore, they all support each other in the social and environmental system. By switching to slow Fashion, we allow our earth to better rejuvenate and allow its heart to beat peacefully and in a healthy rhythm. Earth has hosted and nurtured us, the least we could do in return is to not damage it for our own greed and desires. Earth aside for now, what about us? What about those poor children being forced into minimum wage labor so they could have the privilege of living? Slow Fashion takes part of campaigns to ensure that workers are treated fairly and ethically. Brands that partook in such campaigns include “Dulce Salerno”, “People Tree”, “Everlane”, “Nisolo”, and many more. Ethical brands tell you the exact process of the cycle of how you can make a difference when you purchase an item. There is a story behind every garment and you are free to take part in the design process if needed. “It’s about the consumer becoming aware of the whole process–from design through production through use and through the potential to reuse,” Hazel Clark, research chair of fashion at Parsons said. The business model of slow fashion differs substantially from the fast fashion model, and emerged in reaction to it. The model’s values are hardly seen in large economy of scale companies, it “saves firms that promote localism and equity, and maximizes the product’s lifespan and environmental sustainability” (Jung and Byoungho, 2014). Recently, many slow fashion companies are using online platforms to do business, which facilitated the process for consumers and making the concept more popular. According to Nielson, a large research firm, sustainable fashion consumers are growing globally in enormous numbers,

You know what is even better? ALL profits go to charity! And yes, you read that correctly, 100%. The whole idea is that you are buying an item for yourself and in return giving back to the world. Sounds too good to be true, right? The price of items in slow Fashion is often higher, that is because they are using delicate materials such as organic cotton or bamboo which cost more to make, and labor wages are at an ethical level. However, there is more to Slow Fashion than the materials, “slow fashion encompasses sustainable fashion, but it takes a broader view than just supporting organic T-Shirts,” said Elizabeth Cline, author of Overdressed: The Shockingly High Cost of Cheap Fashion. Furthermore, it is important to note that slow fashion does not only focus on the quality of the product, but rather on the consumer’s quality of life, concepts related to the “slow food movement” (Fletcher, 2014).

Let us be real with each other, till when should we continue with taking the “easy way out”? Join us in our cause and let us heal this world person to person, hand by hand. It all starts with you.

Posted by Dulce Salerno

Dulce Salerno: 2017 Good Brand Award from Sublime Magazine

It’s award season and we’re not talking about the Oscars or the Grammy’s!

Being a brand that always strives to be ethical, eco-friendly and to use fashion as a force for good, we couldn’t be happier and proud to receive the 2017 Good Brand Award from Sublime Magazine.

The Good Brand award is an endorsement award that has been given by Sublime Magazine since 2007 to businesses whose products and services are both manufactured and delivered in an environmentally and socially friendly manner. The award itself is an indication to customers that the brand is ethical and can be trusted.

At Dulce Salerno, we pride ourselves with our commitment towards a sustainable cycle right from the moment the idea/design is conceived, all the way to the manufacturing process and long after the product is purchased. Whether you are buying one of our t-shirts, belts or caps, you can rest assured that every piece has been carefully crafted with utmost love and care towards both humanity and the environment, and that your purchase has improved the quality of someone else’s life.

Sublime Award

Dulce Salerno Tee

From Dulce, a big thank you to Sublime Magazine for the love and recognition, and to all other like-minded brands who are on the same ethical journey as Dulce to making this world better.

Posted by Dulce Salerno

Bamboo: The Secret Behind Dulce Salerno’s Eco-Friendly Fashion Brand

At Dulce Salerno, we put extreme care into the making of all our products from our wide variety of organic t-shirts, to our handmade belts and recycled caps. We design and produce each product meticulously to meet our customers’ needs, cater to their taste and satisfy their needs while always keeping in mind our core values: Fair trade and Ecofriendly production. To achieve this, we place great importance on the material we use in our manufacturing process, such as organic and recycled cotton. But our main secret is bamboo.

Why Bamboo Clothing?

You only need to try bamboo clothing once to know why it is so fabulous. Its luxurious feel, incredible softness, gentle touch and the great comfort that comes with it has put bamboo at the spotlight in the fashion industry. Customers also love bamboo for its hypoallergenic, antibacterial and UV protective features, its easy price – compared with silk as cashmere – and not to mention its ecofriendly cachet.

More importantly, Bamboo Clothing is touted as a super-sustainable fabric and is proclaimed as the world’s most renewable material: it is naturally pest-resistant, grows incredibly fast and can actually help rebuild eroded soil. On top of that, it is 100% natural and biodegradable.

All this being said, whenever you purchase a Dulce Salerno product, you are not only getting an Italian design or a UK based brand, but you are also guaranteeing a better environment for generations to come.

Posted by Dulce Salerno

Dulce Salerno: An Ethical Brand with a Deeper Purpose

If you’re familiar with the Dulce Salerno brand, you probably already know what we do and why we do it. We’re all about ethical fashion, fair trade, supporting the causes we believe in and raising funds for charities. But there is even more to our brand than meets the eye. Dulce Salerno is a symbol of Peace and Hope, and we don’t want to just sell t-shirts and donate to charities. We want to do so much more:

  • We want to inspire and empower the new generation.
  • We want to spread love and kindness.
  • We want you to know that you do hold the power to change and to positively influence the world every day with small daily acts.
  • We want to draw smiles on children’s faces.
  • We want to give a helping hand to those in need and make somebody’s difficult journey a little easier.
  • We want to use art and fashion as a force for good to tell inspiring stories and raise awareness for the causes we support and believe in.
  • We want you to create good habits early on in your children’s lives.
  • We want to take part in a fashion revolution that will hit the world by storm and create a chain of positive actions.
  • We want you to start thinking about who made your clothes.
  • We want to create a conscious community of shoppers.
  • We want to make “doing good” in fashion and “giving back” the new trend.
  • We want you to be kind to our planet, connect with nature and think about the impact your actions have on our environment.
  • We want to build a new generation of change-makers that doesn’t just go with the flow, but stops and thinks, feels, analyzes, questions, refuses, acts and casts a vote.
  • We want to empower artists and craftsmanship, and create beautiful pieces without harming the environment.
  • We want to leave the planet in a better condition for our children.
  • We want to make today better than yesterday and tomorrow better than today.
  • We want you not to lose hope.
  • We want to see a world where injustice, poverty, hunger, child labor and modern slavery no longer exist. A world where all children have access to safe water, education and health care facilities.
  • We want to feel pride in what we do and to know that we stood up for what we believe in.
  • We want to do our part in making this world a better place to live in and we want you to join us.

 

With Love,

Dulce.

A Glimpse into the Stories behind Dulce Salerno’s Art

Just like fashion, we believe that art can be used as a voice to send a message of love and hope. If you take a closer look at our products, you will see that behind every Dulce piece, there is a story being told through its simple yet deep artwork. We work with passionate artists worldwide that pour their hearts into each design to create a story that reflects perfectly the causes we support.


Every Drop Counts – Designed for Water.org:

1 in 10 people lack access to safe water. For some children, this means staying out of school and walking hours each day to collect water. This design conveys the idea that everyone, through simple actions, can help others and participate in the preservation of the planet regardless of age, gender, ethnic or social origin. And while to some of us, water might seem like an infinite resource, to someone else, every single drop counts. And so this design is meant to remind us of the scarcity of water and it reminds us to appreciate the precious gift that water is and to not waste it. It starts as a drop, but one by one these little drops all add up to fill a cup, and then a bottle, and then a gallon. The same applies to good actions. A small good deed may appear like a little drop, but when many good deeds come together, they create an ocean.

 

Hero – Designed for Children’s Cancer Center of Lebanon (CCCL):

blog2This design is dedicated to every child and little hero battling cancer. With proper treatments, 80% of the children with cancer will heal. This is an impressive figure and in this design we wanted to focus on this positive aspect and send a message of hope. We believe that a positive mind can fight any disease inside-out and that no matter how innocent or vulnerable children are, they can emerge as heroes defeating cancer.

 

Feed the Future – Designed for Farm Africa:

blog3Using colorful, bright and primary colors, this design aims to show that nature is an inexhaustible source of wealth providing food, materials and tools to feed one generation after the other. When farmers have all the necessary resources and knowledge to manage their crops, they can double or triple their yields so they can grow enough food to feed their family. And if they can grow enough to sell as well, they can create a sustainable business that will help them build a better future for themselves, for their children and for their children’s children.

 

Leb-Map – Designed for the Lebanese Red Cross:

image001This design is dedicated to the Lebanese Red Cross and to all its volunteers who give so much to the community while having so little, and who everyday dedicate their time to saving lives and helping people.

It is so often that the heroes of a country are the ones who work in the shadows, away from the lights of fame and glory, to make their country better and their people healthier. This design is a way to honor them and to show our appreciation to them.

 

Dulce’s Candide – Supporting All Causes:

image003Dulce Salerno is a symbol of Peace and Hope. Everything around Dulce is lush, full of life, beautiful and abundant. In a world full of darkness and misfortune, Dulce stands out like a ray of light, shining her love on the world, radiating joy and adding color to the gray clouds surrounding people. This design is meant to inspire others to follow Dulce’s footsteps, to do good and to have a Dulce heart.

 

Give Water – Designed for Water.org:

image005Water is life, water is hope, water is peace. It is by far the most precious gift that Mother Earth has given us and it is every individual’s most basic and vital human right. This design is a celebration of this treasured liquid that is for all of us to share amongst us and maintain. With our hands outstretched to the sky, we gladly receive this gift and pass it on to the others who lack access to safe water.

 

Fighter for Life – Designed for Children’s Cancer Center of Lebanon (CCCL):

image007Some people have to fight battles very early on in their lives. One of the hardest battles and struggles children can face is having to fight cancer. Through this design, we wanted to convey the message that children are not alone in this fight. We all lead this battle for this life and we are fighting alongside them to overcome this disease. Indeed, this design glitters with messages for a better tomorrow. A tomorrow where we all stand up and fight cancer inside-out.  A tomorrow where we don’t give up and just keep fighting until we get our lives back. Because not even cancer can take away our love for life and our love for the children.

 

End Hunger – Designed for Farm Africa:

image009Africa is blessed with a large quantity of natural resources, enough to feed the world. And yet, when we think of Africa, images of poverty, diseases and hunger come to our mind. This designs presents the simple formula needed to help end hunger in Africa: Educate, Farm, Feed. In other words, teach the population the proper farming techniques to produce food, provide them with the needed tools and resources, and show them how to use it. This is how poor communities can become autonomous, sustain and grow their crops and finally end hunger.

 

Volunteers – Designed for the Lebanese Red Cross:

image011The most common excuse that people give is that they do not have enough time. Yes, life can get very busy. But volunteers know that helping others is not about time, it is about love. And so this design depicts the beautiful heart of these volunteers who give so much of themselves to give a dying heart a second chance to beat.

 

 

Dulce Salerno – Supporting All Causes:

image013This design sums up what the Dulce Salerno brand is all about and its stance on ethical fashion. The Dulce world is a world where fashion is used as force for good, as a means for helping others and giving back to the community. It is a sustainable world where we believe in social responsibility, in fair trade, in ethical living, in preserving the environment and in respecting humanity. Simply, it is a world where we challenge you to think deeper about the causes that matter and where we encourage you to be the best version of yourself.

 

Posted by Dulce Salerno

Eco-friendly Monaco

Before the Flood, Paris Agreement & COP22: A Big Week for Climate Change

It’s been a big week for Climate Change.

First, we’ve had Leonardo DiCaprio’s Before the Flood released, a fascinating documentary to educate people about Climate Change, how it affects our planet and us all, and raise awareness about what we can still do to slow it down.

And just a few days after the release of Before the Flood, a historic achievement was made as the Paris Agreement for Climate Change finally entered into force on Friday November 4, 2016 marking an important day for the Global Community and the planet. The Paris Agreement is important because it sets a transparency framework of what needs to be done in the coming decades to deal with Climate Change and because countries can now be held accountable for their impact on the environment. But still, it is not enough alone to solve the problem.

Climate Change will once again become the global focus next week as countries gather in Marrakech for COP22 (the UN Climate Body’s 22nd Conference of the Parties) to discuss the actions that need to be implemented and the responsibilities that must be taken by different parties.

Climate Change is no doubt the most pressing matter surrounding our environment. Scientists have been screaming about it for years and years, and somehow we’ve managed to shrug it off. But now people are finally listening and they have finally started to realize how badly it is affecting us. The question is, will we do anything to turn back the wheel and save our planet?

If you haven’t watched Before the Flood yet, we recommend that you do while it is still available to watch for free on the Geographic National Channel.

Posted by Dulce Salerno

fashion for ending hunger

The Dulce Salerno Cycle: Sustainability every step of the way

Dulce Salerno is based on the belief that fashion can be used as a good force to inspire our generation and create awareness for a better tomorrow. We believe that every day, the choices we make have an impact not only on our lives but on the rest of the world as well. One of the very first choices people make every single morning is: What should I wear today? And so we decided that we want to change the world by influencing this one particular choice and creating sustainable and socially responsible fashion that not only looks good, but does good.

This principle is at the core heart of our brand and is reflected in every step of our work cycle, starting from the design creation, to the manufacturing process, and way after the product sale.

Every Dulce piece is designed with a main goal in mind: planting seeds of thoughts for a better tomorrow. We work with passionate artists worldwide who use their talent to draw for a cause and create designs that carry a strong and positive message to inspire the younger generation, adding with each paintbrush a stroke of hope, love, compassion and gratitude.

Our artworks are then executed on organic sourced cotton and bamboo threads that make seamless fabrics for Dulce Salerno. We use only products that are of good quality, eco-friendly, not made by child labor or forced labor in unhealthy and unsafe working conditions. The manufacturing is done under Italian design direction in both Italy and UK, following global organic textile standards as well as fair wear foundation principles, resulting in apparels that comply with the global recycling standards and the low reducing Carbon trust foundations.

The seeds of change are further communicated with real bamboo seeds inserted in each of our t-shirts’ eco-friendly tags to ensure that our products can trace to an ethical and sustainable path back to their origins. One to two of the seeds will grow to become a bamboo tree, and this by its turn will give back to the ecosystem.

Our final products (t-shirts, belts and caps) carry with them powerful messages and inspiring stories that raise awareness for the multiple causes we support. Our collection is sold online and is accessible to all customers worldwide. This is where you step in.

We make the product, you make the difference. When you purchase a Dulce product, you are directly contributing to the causes we support as 100% of our profit is donated to charity. When you purchase our products, you are directly participating in our quest to end world hunger, provide medical facilities to those in need, beat the water crisis, and cure children from cancer.

Your contribution doesn’t stop here. When you wear a Dulce product, you are helping spread our message of love and raise awareness for our causes. More importantly, you are making a choice every day to make this world a better place to live in.

Inside-Blog-Picture

Have a Dulce heart, dress for a cause and help us change the world for the better!

Posted by Dulce Salerno

charitable fashion brand lebanon

The Lebanese Red Cross: Supporting Our Heroes

What makes a hero? In a world where superhero movies dominate the movie scene and where children idolize fictional superhero characters with fictional superpowers, the true meaning of a hero is often forgotten.

True heroes are often the ones that are unspoken of, the ones who don’t seek recognition, the ones who everyday give to the world and do little acts of kindness and bravery to make this world a little better. Their “superpowers” come from their good heart, and their strength comes from their strong mind.

In Lebanon, there are many national heroes that we do not give enough credit to. Among those heroes are the Lebanese Red Cross. Dedicated and thoroughly trained individuals and volunteers whose everyday mission is to save lives and assist in emergencies.

The Lebanese Red Cross needs no introduction. Since its establishment in 1945, it has been disseminating peace, serving the Lebanese society and alleviating human suffering with neutrality and without any racial, sexual, social, religious or political distinction. Its emergency services span out to all areas in the country, because with the Lebanese Red Cross, every life is worth saving.

At Dulce Salerno, we believe in empowering our heroes and recognizing the positive impact they have on our world. We are proud supporters of the Lebanese Red Cross and their causes, and we believe that we can all contribute to help them do what they do best: saving lives. For that reason, Dulce Salerno is partnering up with the Lebanese Red Cross and whenever you purchase a Dulce Salerno item, you are directly contributing to this cause since a portion of Dulce Salerno’s profits (100% of which is equally and fully divided among all charities supported by Dulce Salerno) will go out to the Lebanese Red Cross.

If you believe in our cause, there are many ways that you can contribute to the Lebanese Red Cross, whether by volunteering, donating, attending fundraising events, etc… You can find out more about how you can help by visiting the Lebanese Red Cross website http://www.redcross.org.lb/. You can directly donate to the Lebanese Red Cross through the following link: http://goo.gl/Fv1rKg

In addition, the following Dulce Salerno t-shirts (available in different styles) are designed specifically for the Lebanese Red Cross and 100% of the profits generated by the sale of these specific items will go fully to the Lebanese Red Cross.

Have a Dulce heart and help us give back to our everyday heroes.

Dulce Salerno "Volunteers" Tee designed especially for the Lebanese Red Cross

Dulce Salerno “Volunteers” Tee designed especially for the Lebanese Red Cross

Posted by Dulce Salerno

Fashion for ending hunger

Farm Africa: Fighting Poverty and Ending Hunger

We all know how serious poverty and world hunger is. We all know that certain countries suffer more than others. What we probably don’t know though is how many people across the world are affected. In case you’re wondering, that number is nearly a billion people.

It doesn’t just stop here. With growing populations and climate change, food production needs to rise by around 70% over 40 years to meet demand.

For that reason, Dulce Salerno is a proud supporter of Farm Africa.

Established in 1985 by Sir Michael Wood and David Campbell, Farm Africa’s mission is to end hunger and reduce poverty permanently by unleashing African farmers abilities to grow their incomes and manage their natural resources sustainably. Farm Africa believes that Africa has the power to feed itself and therefore works directly with local farmers to help them unleash their potential to feed Africa’s people.

Farm Africa has successfully helped families in Africa efficiently manage their small crops to produce more food from it, generate more business from their livestock, increase fish farming by promoting aquaculture, harvest the forests in a sustainable way, and build resilience to climate change.

Beatrice is one of the women whose life was transformed thanks to the efforts from Farm Africa. Previously surviving on just one meal per day, her crops are now enough to provide her and her family with three good meals a day and generating money by selling the surplus of food left. You can read her story and other success stories on Farm Africa’s website: http://www.farmafrica.org/stories-from-our-work/beatrices-story.

You can join Farm Africa’s battle to end hunger and help other families like Beatrice’s. Visit Farm Africa’s website to find out how you can contribute to Farm Africa’s cause and eliminate hunger: http://goo.gl/JBXjTq

It is also worth noting that whenever you purchase any Dulce Salerno product, you are directly helping Farm Africa in their fight against hunger, as Farm Africa is one of the charities supported by Dulce Salerno. Therefore, a portion of Dulce Salerno’s profits (100% of which is equally and fully divided among all charities supported by Dulce Salerno) will go out to Farm Africa. In addition, the following Dulce Salerno t-shirts (available in different styles) are designed specifically for Farm Africa and 100% of the profits generated by the sale of these specific items will go fully to Farm Africa.

Dulce Salerno’s “Feed the Future” Tee designed especially for Farm Africa

Posted by Dulce Salerno

Water.org: Transforming millions of lives around the world

Safe and clean water. A most basic and vital human right that we so often take for granted. Well, here is something to think about the next time you take a long shower or bath, or throw away a bottle of water that isn’t empty yet: one in ten people lack access to safe water and, believe it or not, one in three people lack access to a toilet.

Those statistics might sound shocking when you first hear them, but the water crisis is real. The good news is: it is solvable. And the better news is: you can also help.

Dulce Salerno is a proud supporter of Water.org.

663 million people, 1 in 10 lack access to safe water; 2.4 billion people, 1 in 3 lack access to a toilet. Water.org is dedicated to changing this. Through sustainable solutions and financing models such as WaterCredit, we can provide safe water and the dignity of a toilet for all.

Founded by Gary White and Matt Damon, Water.org pioneers innovative, community-driven and market-based solutions to provide access to safe water and sanitation — giving women hope, children health and communities a future. To date, Water.org has positively transformed millions of lives around the world, ensuring a better life for generations ahead.

Water changes life and a little bit of help can make a huge difference. In fact, every one US dollar invested in water and sanitation provides an economic return of four US dollars. And for only $25, Water.org can bring someone access to safe water.

There are various ways that you can get involved to help water.org beat the water crisis. From making donations, to starting a fundraiser, getting social, taking part in athletic competition, etc… Visit Water.org website to find out more about the water crisis and how you can contribute: http://goo.gl/K1EmCy

It is also worth nothing that whenever you purchase any Dulce Salerno product, you are directly helping people gain access to safe water, as Water.org is one of the charities supported by Dulce Salerno. Therefore, a portion of Dulce Salerno’s profits (100% of which is equally and fully divided among all charities supported by Dulce Salerno) will go out to Water.org. In addition, the following Dulce Salerno t-shirts (available in different styles) are designed specifically for Water.org and 100% of the profits generated by the sale of these specific items will go fully to Water.org.

Dulce Salerno’s “Give Water” Tee designed especially for Water.org

Posted by Dulce Salerno writer Diana Zeidan.

Children’s Cancer Center of Lebanon: A world of Hope for our Children

Imagine a world where hope rules over fear. A world where the health and wellbeing of children is a priority. A world where children are treated equally regardless of their gender, race, religion and without any discrimination. Imagine a world where hospitals do not shut their doors on the poor and where children do not die just because their parents can’t afford their medical bills. Imagine a world filled with kindness, compassion and love, and where people lend a helping hand to help the children in need. A world where smiles can be drawn among struggles and difficult times. A world where terminally ill diseases do not terminate a child’s hope of recovery or chances for a better life or future. Such a world does exist.

At the Children’s Cancer Center of Lebanon, children from different backgrounds, different regions and different religions all share one thing in common: Hope.

Inaugurated in 2002, the Children’s Cancer Center of Lebanon (CCCL), which is affiliated to St. Jude’s Children’s Research Hospital (SJCRH) in Memphis, Tennessee, and works in close coordination with the American University of Beirut Medical Center (AUBMC), has treated over 1000 children with cancer and has provided over 4000 consultations. CCCL’s doors are open to all children diagnosed with cancer, regardless of their race, gender, ethnicity, religion or nationality, giving an equal chance to all children to fight their battle against cancer. In addition, parents don’t have to worry about not being able to afford treatment as all children at CCCL are treated at no cost to their parents, providing equal chances to the rich and poor.

With a passionate and professional team committed to its mission of hope and healthy future for the dear children, CCCL has an average cure rate of 80% among its patients.This incredible cure rate is a step closer in realizing Danny Thomas’ dream (founder of St. Jude’s Children’s Research Hospital in Memphis) that no child should die in the dawn of life.

We can all take part in that dream too.

Being a non-profit organization that covers all costs related to the treatment of their patients within the center, CCCL depends only on donations to be able to carry out its mission. It depends on passionate volunteers who want to make a difference in these children’s lives. It depends on the compassion and generosity of good people who believe in helping others whenever they can. It depends on humanity. It depends on US. On ME. On YOU.

No child deserves to suffer. We cannot prevent cancer from striking our children, but we can help them fight this battle, we can help give them hope, and we can help make this difficult journey a little easier for them.

There are many ways that we can help the Children’s Cancer Center of Lebanon maintain this world of hope, love, equality and above all health for our children. Visit CCCL’s website to find out how you can make a difference: http://goo.gl/xBggK3 and follow their social media channels (Facebook, Twitter and Instagram) handle @CCCLebanon. You can also directly donate to the Children’s Cancer Center of Lebanon through the following link: http://goo.gl/2qTTQO

At Dulce Salerno, we care about our children and we are proud supporters of CCCL and its mission. For that reason, whenever you purchase a Dulce Salerno item, you are directly making a difference in a child’s life and contributing to their fight against cancer, as a portion of Dulce Salerno’s profits (100% of which is equally and fully divided among all charities supported by Dulce Salerno) will go out to CCCL. In addition, the following Dulce Salerno t-shirts (available in different styles) are designed specifically for CCCL and 100% of the profits generated by the sale of these specific items will go fully to CCCL.

Dulce Salerno “Hero” Tee designed especially for CCCL

To the health and future of all children, with love.

Posted by Dulce Salerno

A Special Visit to Birds’ Nest

“If we are ever to have real peace in this world, we shall have to begin with the children.”

Mahatma Ghandi

Good habits start at a young age

The best way to create a good habit is to plant a seed at a very young age. Some children are born into privileged and healthy homes, while other children are born into more difficult circumstances. It is important to teach our children from a young age to be thankful for what they have; it is important for them to know that not all children have it easy; and it is important to teach them to have compassion and to help those in need whenever possible. When positive habits are installed early on, they stay with us for a lifetime.

The Welcome

The Welcome

A special visit

On a sunny Saturday afternoon, Dulce Salerno along with her two older brothers (aged 5 and 3) and her mother headed to the old city of Jbeil (Byblos) to spend a day with the children of Birds’ Nest, an orphanage and school for Armenian children. The purpose of the trip was to visit the children and the school, play and spend time with them and draw a smile on their face. But it was also an important lesson for the children: to interact and play with children from different backgrounds and share their toys with them, and to practice the habit of reaching out a hand to the less fortunate early on in their childhood.

During our visit, we were happy to see that the children at Birds’ Nest are well taken care of. They are sweet, disciplined, smart and social children, and they love to interact with new people. They showed us much affection by running to greet us, smiling and laughing with us, and hugging us goodbye as we were leaving. When you don’t have much in this world, it takes very little to make you smile. And when you don’t have a family of your own, a little love and affection is all you need.

Fun with the kids

Fun with the kids

About Birds’ Nest

Birds’ Nest was founded in 1926 by a Danish missionary, Miss Maria Jacobson who dedicated her life to the Armenian orphans until her death in 1960. Since then, Birds’ Nest is under the jurisdiction and protection of the Catholicosate of Cilicia whose catholicois extend their fatherly blessing and love to the Armenian orphans. Birds’ Nest is Authorized by the Ministry of Education of the Lebanese Government.

Birds’ Nest provides a home for orphaned children and children from families with social problems such as drug addiction, alcoholism, child abuse, mental disorders. It ensures their education, helps in their social and psychological rehabilitation and contributes to their well-being and health development. Birds’ Nest also puts a special emphasis on extra-curricular cultural and sportive activities. The number of student varies between 130-160 depending on the annual budget balanced by generous donors. The children grow in a loving and caring atmosphere and after their graduation, they become a good asset to both the Armenian nation and humanity.

How you can help

There are many ways that you can contribute to the children of Birds’ Nest. For one, you can visit the school to spend time some quality time with the children and bring a smile to their day. You can donate clothes and toys, and you can donate money. For more information, please contact them on +961-9-540867.

Posted by Dulce Salerno